Ranking The Ten IPL Teams In Terms Of Brand Value

Gujarat Titans have emerged as the most significant gainer in terms of brand value, rising from the 8th position last year to the 5th position this year. Notably, its brand value surged by 38% this year, reaching $65.4 million. Lucknow SuperGiants (LSG), securing the 9th position with a brand value of $47 million, stands out as the fastest-growing IPL brand, experiencing an impressive 48% growth. Franchises like Delhi Capitals, Rajasthan Royals, Sunrisers Hyderabad, and Punjab Kings are steadily developing their brand value, currently positioned at 6th, 7th, 8th, and 10th ranks, respectively, within the IPL Brand Value standings. The report also highlighted that Jio Cinema’s provision of free access, available to telecom users across various devices and spanning over 15 regional languages, has notably bolstered the IPL viewership market. (Image Credit: PTI)