Can INDIA solve the BJP puzzle?
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A successful electoral campaign in Indian politics is broadly composed of three pillars: media buzz, electoral strategy and governance agenda.
The first two INDIA alliance meets were consumed almost entirely in creating a media buzz. The Mumbai meeting is reported to be focused on electoral strategy – putting in place the nuts and bolts of a seat-sharing formula and a shared organisational/ communication structure. Yet, the foundational pillar of successful electoral campaigns – the political/ governance agenda – remains largely ignored, as if awaiting an immaculate conception.
Disclaimer
Views expressed above are the author’s own.
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